Rate Reset today announced a corporate rebrand and name change to FINOFR [fin-off-er], which stands for “Financial Offer.” The change reflects the company’s growth far beyond loan reset tools and represents the streamlining of new and existing services into a revamped all-in-one financial offer system for financial institutions.
The new name and branding are rooted in the core opportunities FINOFR offers financial institutions—to acquire, grow, and retain account relationships. FINOFR’s new look and feel represents the company’s commitment to innovation and new services, while continuing to bring trusted and effective solutions through an improved digital system.
“We rebranded to FINOFR because it better describes the company’s evolution from a loan reset fintech to something much broader in the industry,” said Keith Kelly, CEO of FINOFR. “Our new name and branding create space for the company to continue along its exciting growth trajectory. We’re thrilled to forge ahead as FINOFR and excited to have Allied Solutions as an investor and strategic partner in building out the next chapter of our company’s success story,” said Kelly.
“FINOFR’s demonstrated financial offer system capabilities is a key component of Allied’s aggressive digital growth strategy. Combined with our data science capabilities and robust product offerings, we are confident that the FINOFR rebrand will expand the digital selling solutions we provide to clients to grow their business and bottom line,” said Michael Bryan, VP Digital, Data, and Strategic Alliances at Allied Solutions.
About FINOFR
FINOFR gives consumers control of their financial future by providing personal finance options all in one place, while also streamlining the information gathering process for lenders. With minimal time and information, applicants can apply for home loans, auto loans, credit cards, and more. An automated approval process allows the applicant to review and accept eligible offers instantaneously. To learn more about FINOFR please visit finofr.com