You just clicked to read a blog about video — read that again.
Ironic? Or maybe, it highlights the power of video over our senses. Video involves sight, sound, and evokes emotion – engaging multiple senses at once. Words are impactful, but words set to video are powerful.
Your institution communicates with its accountholders through words. You must in some capacity, but are you elevating the most important messages with the power of video? To finish this “blog” about video engagement, crank those speakers and watch this senses-satisfying video about video production (made easy).
So, this begs the question: if video is so powerful, why don’t all financial institutions leverage it for employees and accountholders?
Like any business initiative, the lack of dedicated resources is the biggest drawback.
Let’s change that.